The City in collaboration with Walnut Creek Downtown and The Walnut Creek Chamber of Commerce is helping new businesses to be better prepared through improved business planning and marketing through an innovative online service called SizeUpWalnutCreek. The service is available for free to all local entrepreneurs.  SizeUpWalnutCreek

Entrepreneurs can use the software to estimate the viability of their future or current business and test assumptions of their business plan. In addition, they can use the software to discover potential customers, find local suppliers, and optimize their marketing by targeting ideal customers.

SizeUpWalnutCreek provides powerful market research and business intelligence that is both industry specific and hyperlocal. It includes the same and similar data that is used by huge corporations, but which has been historically inaccessible to small businesses because of the cost and expertise required to analyze data. SizeUpWalnutCreek helps to level the business playing field by empowering our local entrepreneurs and small businesses with these data insights at no cost to them so that they can make data-driven decisions just like the biggest companies.